Augmented Reality for Automotive Industry

In a recent survey, McKinsey highlighted a huge gap between piloting and deploying digital use in Automotive Industry. According to this survey, within Automotive Industry, 92% of OEMs think that they are ahead of or on par with their competitors.

Within this Industry 4.0, Augmented Reality (AR) is seen as a modern tool to move relevant information to the right people in real time. But where are we today? Is AR just another trendy gadget for Millennials? Some Marketing gimmicks? Or can it offer some true industrial and business advantages in development and in manufacturing within the Automotive Industry?